That bolts to the cross bar and is an exact copy of the factory hitch.Supposed to be something with the stability control and brake pulsing to counter sway.
Think the dealer setup is an actual hitch. I'm not so hot on those bolt-to-the-bumper hitches. Dunno why though.
If you want it flashed it would probably cost about the same in the long run. My dealer charges $90 for them.