The whole Olympic thing is bullshit. If you like their products, but them. As stated above, their shit is thick and strong (how many use 1/4" plate any longer? The crowd and metal is getting thin). As for never hearing of them... this must be your first Jeep, while they might not have a big name in the JK market (read: on these forums), they are huge and have been in business longer than any other 4x4 manufacture that I know of. It all comes down to what you visually like, what will suit your purpose, and what you can afford.
As for the BFH. It is a nice bumper, but if you get one, make sure you fortify it or you will have problems.