a couple months ago I had a bit of an argument with someone on another forum about the Moab Edition Wranglers. He was insistent that it was a factory model, and I was insistent that it was a dealer model.
SO... I went poking around online and...
It looks like these are showing up at dealers specifically in AZ, UT, NV area. It appears that Moab Industries is just a customizing shop that is fixing the rigs up for the dealers (definitely nothing to do with Jeep Corporate).
Basically a standard X model with a 5" lift, 35" tires, custom wheels, and some custom paint on suspension components