My experience was back in '11, but I used the TL discount and at the time, all other offers applied on top of it. So depending on the timing of your purchase, it could work out very well.
The company I used to work for had a similar deal with Chrysler years ago and it was always in addition to other offers at the time... rebates, financing, etc.
'11 JK Unlimited Sahara - 2.5 Frankenlift, ,33X12.50 Duratracs on 15" MB72s, Genright Rockers (aluminum), WURX front and rear bumpers/tire carrier, Warn winch
'01 TJ 60th Anniversary, 2" Budget Boost, 33" BFG ATs, AFW Front Bumper, Olympic Rock Bumper, Warn Engine & Steering box skid, Kilby Gas Tank Skid, OR Fab Rock Slider Bars, Rhino'd tub - GONE