As stated above, the biggest problem I've seen with Smittybuilt and other "cheaper" winch options are the fact that they're so slow. If I'm winching I want to be efficient and get my ass out of the way for the next guy as quickly as possible. For the price I have to say that's a minor tradeoffs, and certainly better than no winch at all.
Will: 2010 2-Door Rubicon: Check my garage for details
Order from River City Offroad