My buddy just bought a Warn M8000 for $699 Canadian...I dunno if that means much. I had a Champion but never mounted it because when it comes to the rescue of my jeep and safety of my fellow off-roaders, quality is something i dont skimp on...now i know there guys out there that will argue this and say if its rated for 8000lb pull then its rated like any other winch, and to be safe use a snatch block, which should be used anyways cuz it takes stress of the winch but still, a company like Warn is out there and is well known for a reason. Compare it to procomp for lifts, they focus on both the jeep and truck community, where-as RK focuses on JEEP...just JEEP, which is also why RK has the high customer rate as they do, and Procomp not so much. Look at Crosby shackles, i worked at most of the major oil sites in fort mcmurray, Suncor, Syncrude, Kearl Lake etc and Crosby was the only shackle allowed on site...just because they were well known and trusted. Yes the Champion will do the job, but not as good as the Warn...JMO.