Sahara has the nicely painted fenders. If you go with that, 35s, a mild lift and never go off road, you'll be fine.
When I say off road, I mean "never flex the suspension beyond anything you will encounter on the pavement."
One trip through a drainage ditch or other seemingly simple and non-threatening obstacle and you'll wish you didn't have those nice fenders cuz, like a genie granting your wish, you won't have those fenders as the tires will start ripping them from the body. This can be avoided with due diligence on your part concerning the tire/wheel/lift combination you choose. Given that, a true 35" tire is sure to be a problem with a mild lift, 2.5". A tire "called" a 35, like a 315/70, likely won't be an issue, depending on the wheel. You will
need either wheels or spacers to run 35s. That size tire needs to be moved away from the frame/suspension in order to allow full steering and suspension articulation abilities.
Having said all that, I'm a little confused by this...
"Looking at building a princess rig, wanting 35's , good driving and fully loaded. Not wanting over road abilities.
Fully loaded with OEM options or fully loaded with off roading options?
Good driving off road? cuz "Not wanting over road abilities" is either an auto-correct typo or you're not concerned about street handling characteristics, which would be a mistake.
A Wrangler is as far from a Mazda as you can get when looking at SUV capabilities. The learning curve will be steep and can be dangerous if you think you can just throw it into a turn like you could with the Mazda. There's no pushing a Wrangler to perform on the street without consequences.
Now, the most important question I have is, manual or automatic?