Yup, good read indeed. I learned a few things - first, that I already knew most of this (I researched WAY too much before I bought my lift), and second, that pretty much everything in the article reinforced that my Poly Stage 3 kit was about as good a decision as I could have made.
It's also about the umpteen billionth time that someone in the know has said that long arm kits for the JK are a waste of money unless you're going higher than about 4.5 inches. That's the whole creative interia thing they talk about in the article, straight from TJ land. And even though the manufacturers all know this, they can't change people's minds and they aren't going to turn away from extra money, so they make 'em and sell 'em.
A society that puts equality before freedom will get neither. A society that puts freedom before equality will get a high degree of both.