More rumors from Jeep HQ
At Jeep, Grand Cherokee leads. Compass and Patriot are having new exteriors for 2010, Wrangler will “retain its rightful spot as the icon for this legendary brand.” Exterior styling will be modified and a dramatic new interior will be put in; a new powertrain will go in for 2011. 2011 is Jeep’s 70th anniversary and special editions will be made for each model. In 2013 Patriot, Compass, and Liberty will be replaced by vehicles “developed from Fiat platforms” which we are promised will still have the Jeep DNA — small SUV, C-size SUV, Liberty replacement.
Jeep is aiming to double its global sales from 2008 numbers, and its leader, Mike Manley, wants to take it “back to its rightful place of being the global brand.” Jeep was apparently the largest brand in the world through 1990 and today is #6 in the world. Their largest group of owners is “Dreamers,” time constrained by family and work, but wanting authentic gear for the time they’ll be able to “do more and dream less.” The new campaign is “i live. i ride. i am. Jeep.” (e.e. cummings joke goes here.) The plan is to re-establish the brand with a new look, feel, and attitude; renew the customer-brand connection with lifestyle engagement; and deliver a clear call to sales action.
Wrangler remains the anchor of the Jeep brand and will be refreshed in both 2010 and its 70th anniversary, 2011. There will be new derivatives and special models based on the Wrangler.
Jeep Liberty will move to a Fiat platform in 2013. Again, “platform” means “dimensions.” A true Jeep can likely live within the required dimensions.
Core Jeep customers were truck-based, wanting capability and 4WD. Expanded SUV customers want unibody vehicles, fuel efficient, with on-road dynamics. The shift from truck to car based SUVs is growing. All Jeeps must have certain aspects (grille, short overhang, trapezoid wheel-arches, functional interior, open-air concepts, visibility, durable materails, handling in bad weather, advanced four wheel drive, and towing capacity.) Jeep Wrangler must also have excellent off-road characteristics but it appears that off-roadworthiness will not be demanded of all Jeeps.
Last edited by Born2run; 03-28-2010 at 03:03 PM.