Robbi, I think you are misinterpreting Nucleophile's point. Its not about preventing you from diversifying and creating new swaps. The more power to you for doing that. If the market supports it (which it looks like it does) then of course you should pursue it.
The point is there exists a large demographic that wishes to do this swap on their own. They need clear and concise instructions to do so. Taking the time up front to make those instructions will in turn lead to more sales and more importantly less customer service time required to help those undertaking the swap with "basic" instructions.
Exactly. I applaud the quest to forge into new offerings. I also realize that there are only so many cycles available in your organization. New product development is time intensive and that means writing instructions (boring at best, arduous is more like it) falls to the bottom of the priority list. And that means more waiting for potential customers like me.
Majority would agree the MoTech kit is well-designed and goes together nicely. The response time on inquiries during installation is pretty fair as well. I also commend you for expanding your product offering. However, I do share the same sentiment as nucleophile and with first hand experience.
I had a local shop do my install because of the proximity, my relationship with the owner, and hope to bring in more motor swaps. The installer praised the kit but his exact words were that he would not recommend it because there are no instructions. He followed all the videos online but they are old and on a a 6.2 swap so he guessed a lot and called MoTech a lot (all of which took time). The shop lost interest in becoming a MoTech certified installer as a result.
Something to consider here Robbi if you are growing, expanding new products, and possibly adding staff; consider having your next tech hire spend the first few weeks capturing pictures and notes for a standard or most popular install (I assume 6.0L and 6L80 based on your most common recommendation). You can then turn these into instructions fairly quickly. If you have the pictures and steps documented, it would be relatively cheap to outsource the instructions as well. Alternately, you can outsource the instructions entirely....whatever makes sense for you.
I see the hemi swaps having a competitive advantage over the LS swaps because of the ease of installation and frankly I would like to see MoTech catch up here.
I think you are onto something here. Technical writing is a unique skill set. Contracting out that work could make a lot of sense. There are people who specialize in this area and know how to translate technical, tedious processes into easy to follow instructions via words and pictures.
I am not a big fan of trying to use video for instructional purposes. Generally, way too much focus is on the video and not the information conveyed. One perfect example of this was something I watched recently. A professional mechanic produced a video on replacing a part on a car. Its a nasty job on a good day. He set up a camera and that showed the car on a lift in the background. For each step he came up to the camera and said "now I am going to remove the axle" and then went and did it, showing not a damn thing about HOW to remove the axle!
Now I am sure your team will do better than this. However, I think it takes someone with specific skills to really communicate the key pieces of information.
I don't want to re-start the hemi vs LS debate (I am in your camp on the LS being the better solution) but when you do an AEV hemi swap, you get a complete list of every single thing you need to source from Mopar, down to the nut and bolt level, with part numbers. Then you get a complete set of detailed instructions. You start at step one and finish and step 71. (or whatever) Nothing is left to chance or guessing. From exactly where the motor mounts go to exactly how to fill the cooling system so there is no air in it is covered in the instructions.
I am not saying you have to duplicate what AEV does, but it should be a bench mark as to what is needed to make a consumer level swap kit viable in the marketplace.