I just ran mine down the passenger a-pillar and then along the rocker panels to the passenger rear corner.
I did not run it through the tail gate, just over it since I had the soft top on and it was easy. Now that I put the hard top back on the other day, I disconnected it and flung it inside the jeep for now. I need to rethink the routing again. It was just long enough for my JKU before so now I wonder if it is just a tad too short to run it through the tailgate. Not sure when I'll go monkey with it next, though.