We need more and larger pictures of the stuff you're selling and could you include the measurements. And while were at it how about mentioning if we have to drill an extra hole or trim a little here or there. If I'm paying $600 for a bumper I want all the info I can get without actually seeing it in person. As for the details of having to trim, cut, or drill I may not be comfortable with doing some of these things to my brand new Jeep what if I were to trade it in for a different one down the line somewhere.
Please consider these suggested improvements to your websites and catalogs.
Agreed. The problem is most of the retailers only have information that is provided from the manufacturers and from certain ones, frankly the information sucks. Most of the major retailers and manufacturers have been working in collaboration over the last several years to provide an industry standard in regards to providing information.
Since I've been working on the retail side of the industry, I've spent countless time developing relationships with manufacturers and bringing on new product lines. You wouldn't believe how many times I've been told over the last couple of years when I've asked for data "Well, it's on our website, just copy that". Well, that's all fine and dandy, but the problem is I don't have time to go and copy and paste part numbers, product descriptions and click and save all the product images and then have to go back and sort all these images and throw them on a website. It's just not feasible when there are 1500 products that they offer and I've got to deal with 250+ other manufacturers as well. If Joe's Jeep, Inc doesn't have good data, they're not going onto our new site that's launching at the beginning of the year, no matter how much I like their stuff. Example: One of our top sellers... As of right now will NOT be on our new site because I can't get any data outside them telling me to get pics and data off their site. I simply don't have the man-power to have someone dedicated to one line that will literally take six months to load their offerings and all the options that go along with it.
Things are getting better though and more and more manufacturers are actually putting effort into offering decent data for their stuff. As of right now, I'm either relying on info that is provided to me or my own experience in handling the product and/or installing it. I try to absorb as much as I can and spend a heck of a lot of time even at home researching, but a retailer will never know everything about the lines they carry. Considering one line I offer has over 15K part numbers, it's just impossible.
Manufacturers have to do a better job of providing information to retailers. Retailers need to do a better job of offering that information if it is available. We also need to tell the manufacturers, "Hey, you're data sucks" if it's not up to par and most don't do that.
So bottom line. I agree with the op. Hopefully it will get better though!