As an indifferent third party I am having trouble understanding why you got so pissed over this. They didn't fuck up your order, they didn't lie, they didn't avoid you, they didn't do anything that would normally get a company egg on their face. Was it confrontational when they asked why he was going Fox instead of King, or more of a curious 'Why did you decide to do that'? I see nothing in there about them being dickish. As far as the spring rates....companies spend a lot of time on R&D and take pride in the setups they develop. It could have been any joe schmoe rip-off company calling up to get their spring rates so they could develop their own version without the R&D and by getting proprietary information. I can't really blame them for that, and maybe King didn't want that info being given out.
Just playing devil's advocate here....for the quality of products they offer a 'never again' over this seems pretty comical. But, it's your money, not mine.
A society that puts equality before freedom will get neither. A society that puts freedom before equality will get a high degree of both.