Today at lunch, my wife and I went into the Moab Brewery to get to the bottom of what's going on. We spoke with Michael Miller, the general manager, and a friend of ours. He was aware of the radio ad, and had already been speaking extensively with his partner in Park City, Dave Sabey, who is the voice of the commercial. He states that his words were misinterpreted, and the way SUWA hacked together a message completely destroyed his original intent behind what he said. Dave had the radio ad pulled today, because of its skewed contents.
Here is the e-mail message he sent to Michael and his other partner John:
"Hi David and Misty, thanks so much for your concern and helping up combat this. Here is the response that my partner typed up. Please let your friends know, we do appreciate them and hope they understand the circumstances.
(From Dave Sabey) ‘Michael and John- I am surprised at the reaction generated by the above referenced ad. I thought it was very clear that I was referring to Wilderness Areas and the impact of off road vehicles in those areas. Our discussion from which the sound bite was taken centered on ATVs and their impact when they are illegally ridden in and on existing wilderness areas. Of course SUWA left out the specific mention of those instances I was referring to such as illegally riding the ATVs in pristine stream beds and untracked areas. They also left out much of the discussion that centered around my concerns that SUWA is too “in your face” and needs to try harder to work with all the interested parties and advance a more balanced objective concerning off-roading. Hell Michael, I’ll be the first to stand up and champion people’s rights to use the public lands as long as it is done in a responsible manner, which I don’t think includes off-roading in Wilderness Areas. In fact, we are currently shopping for an off-road capable camper van to explore all the great off-road areas around Moab and the entire western US.’
Neither the Moab Brewery, or its owners are anti-OHV. This is another case of SUWA manipulating the words of other people in order to promote their own skewed agenda. We all know that SUWA lies, cheats, and steals in order to try to win followers to support their misguided goals.
Thank you to those of you who didn't overreact until hearing both sides of the story. Please pass this on, so that others will know the truth.
Red Rock 4-Wheelers Land Use Officer