Originally Posted by Rancho Suspension
We sponsored 4 trail runs, went on 2, but were at the meeting places for all of them to hand out swag.
It gets a bit tough/tricky sometimes to actually hit the trails all the time, but always have a great time interacting and talking with everyone. For example a few years back we were near the back on Cliff Hanger, it was close to 11 AM and we hadn't even dropped in yet on the trail. We made the call to leave (after talking with the Tail Gunner and explaining what was going on) and headed back and went out for a quick photo shoot.
We look forward to 2018 out there!!
I hadn't planned on this thread to go in this direction other wise I would have started it in the dirty laundry section.
You do know YOU don't have to sponsor trails, that's your choice. I know last year when you had to leave Golden spike early and I had to get all the vehicles on my trail to pull off to the side so you could get to some event, I had to deal with all the negative comments about your company. More than one said they wouldn't buy anything from Rancho no matter how good it was. When you sgn up to sponsor a trail, by all means plan on running it. If you sign up for a trail plan on it taking all day. This is called scheduling. While I get that sometimes vehicles break down, make every effort to be there. I've seen trail leaders lead the trail from the passengers seat of a friends vehicle. I've filled in as trail leader for trail leaders who have gotten hurt and couldn't make it.
There are companies that have lost my business/money because of the way they act on the trails. And like wise there are companies who have earned not only my money but my respect because of the way they have acted and how they have handled problems. I watched a guy unload on a Teraflex rep at the trail line up. After he was done going off, the Teraflex rep said I'm sorry how can I make it better for you, he gave him his card and told him to call and he would take care of him.
As far as swag goes, that's really up to the vendor/sponsor. I've seen some of the best swag given out by some of the smallest companies at EJS and I've seen some of the cheapest and or no swag given by some of the biggest companies out there. Mopar was one that gave out some of the least swag, and yet they are by far the biggest company/vendor at EJS. I will say that a $5 T-shirt goes a long way, just look at the give away on Friday night, people were going nuts for a free t-shirt but it took 3 tickets pulled before someone came forward to claim a set of 37 inch tires valued at over $1300.
What I've seen, in my years of attending EJS, is that people want to spend time on the trail with the sponsors. They want to talk to them, see there products in action, give feedback to them about their products. The fact that some give out swag is always a bonus, it maybe just what's needed to get someone to buy their product. Vendor/sponsor's actions speak louder then ther words do in many cases.